The Experience Economy, Updated Edition

by B. Joseph Pine Ii e James H. Gilmore
Book eBook
language: english
Publisher: Harvard Business Review Press, June of 2011 ‧
29,74€
OUT OF STOCK OR NOT AVAILABLE
Sell ​​your book
Offers examples including the US Army, Heineken Experience, Autostadt, Vinopolis, American Girl Place, and others to show approaches to scripting and staging compelling experiences, while staying true to the real economic conditions of the day.

The Experience Economy, Updated Edition

by B. Joseph Pine Ii e James H. Gilmore

Property Description
ISBN: 9781422161975
Publisher: Harvard Business Review Press
Release Date: June of 2011
Language: English
Dimensions: 143 x 212 x 25 mm
Cover: Softcover
Pages: 400
Format: Book
Categories: Books in English > Management > Management and Organization
Books in English > Others
EAN: 9781422161975