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The Experience Economy, Updated Edition
Book
eBook
language: english
Publisher:
Harvard Business Review Press, June of 2011 ‧
see product details
SYNOPSIS
Offers examples including the US Army, Heineken Experience, Autostadt, Vinopolis, American Girl Place, and others to show approaches to scripting and staging compelling experiences, while staying true to the real economic conditions of the day.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9781422161975 |
| Publisher: | Harvard Business Review Press |
| Release Date: | June of 2011 |
| Language: | English |
| Dimensions: | 143 x 212 x 25 mm |
| Cover: | Softcover |
| Pages: | 400 |
| Format: | Book |
| Categories: |
Books in English
>
Management
>
Management and Organization
Books in English > Others |
| EAN: | 9781422161975 |