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The Experience Economy, With A New Preface By The Authors

Competing For Customer Time, Attention, And Money

by B. Joseph Pine Ii e James H. Gilmore
language: english
Publisher: Harvard Business Review Press, December of 2019 ‧
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Twenty years ago, this seminal book on experience innovation by Joseph Pine and James Gilmore explored how savvy companies excel by offering compelling experiences for customers - resulting not only in customer allegiance but also in a more profitable bottom line. Translated into more than fifteen languages, The Experience Economy

The Experience Economy, With A New Preface By The Authors

Competing For Customer Time, Attention, And Money

by B. Joseph Pine Ii e James H. Gilmore

Property Description
ISBN: 9781633697973
Publisher: Harvard Business Review Press
Release Date: December of 2019
Language: English
Dimensions: 161 x 240 x 30 mm
Cover: Hardcover
Pages: 368
Format: Book
Categories: Books in English > Management > Management and Organization
Books in English > Others
EAN: 9781633697973

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