adicionar à lista de desejos
Authenticity
What Consumers Really Want
language: english
Publisher:
Harvard Business Review Press, October of 2007 ‧
see product details
OUT OF STOCK OR NOT AVAILABLE
Sell your book
SYNOPSIS
How authentic is the experience? Is it what they expected? Why or why not? This book introduces the concept of perceived authenticity, or how a consumer experiences a product, service, environment, communication, or person. It provides some practical business advice and talking points for managers and marketers.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9781591391456 |
| Publisher: | Harvard Business Review Press |
| Release Date: | October of 2007 |
| Language: | English |
| Dimensions: | 156 x 239 x 27 mm |
| Cover: | Hardcover |
| Pages: | 320 |
| Format: | Book |
| Categories: |
Books in English
>
Management
>
Marketing
|
| EAN: | 9781591391456 |
-
The Experience Economy, With A New Preface By The Authors10%Harvard Business Review Press36,50€ 10% CARDfree shipping
-
The Transformation Economy10%Harvard Business Review Press30,42€
33,80€free shipping
-
The Experience Economy, With A New Preface By The Authors10%Harvard Business Review Press36,50€ 10% CARDfree shipping
-
Espetáculo Dos Negócios10%Editora Campus31,73€ 10% CARDfree shipping
PEOPLE WHO BOUGHT ALSO BOUGHT
-
Services Marketing: People, Technology, Strategy (Eighth Edition)10%World Scientific Publishing Co Inc (USA)33,80€ 10% CARTÃOfree shipping
-
The Ultimate Marketing Plan10%ADAMS MEDIA CORPORATION20,27€ 10% CARTÃOfree shipping