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The College Textbook Publishing Industry In The U.S. 2000-2022

The Search For Competitive Marketing Strategies

by Albert N. Greco
language: english
Publisher: Springer International Publishing AG, May of 2023 ‧
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This book explores the college textbook publishing industry, from its inception in medieval universities, through the late 20th century, to the present day which has led to an existential crisis for some publishers.

The College Textbook Publishing Industry In The U.S. 2000-2022

The Search For Competitive Marketing Strategies

by Albert N. Greco

Property Description
ISBN: 9783031304149
Publisher: Springer International Publishing AG
Release Date: May of 2023
Language: English
Dimensions: 148 x 210 x 20 mm
Cover: Hardcover
Pages: 133
Format: Book
Collection: Marketing And Communication In Higher Education
Categories: Books in English > Parenting > Educational Policies and School Administration
Books in English > Others
EAN: 9783031304149

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