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The Strategic Marketing Of Science, Technology, And Medical Journals

A Business History Of A Dynamic Marketplace, 2000–2020

by Albert N. Greco
language: english
Publisher: Springer International Publishing AG, July of 2023 ‧
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This book analyzes the various economic and marketing strategies utilized by the five major STM commercial scholarly journal publishers since 2000.

The Strategic Marketing Of Science, Technology, And Medical Journals

A Business History Of A Dynamic Marketplace, 2000–2020

by Albert N. Greco

Property Description
ISBN: 9783031319631
Publisher: Springer International Publishing AG
Release Date: July of 2023
Language: English
Dimensions: 148 x 210 x 20 mm
Cover: Hardcover
Pages: 176
Format: Book
Categories: Books in English > Management > Management and Organization
Books in English > Others
EAN: 9783031319631