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College Textbook Publishing Industry In The U.S. 2000-2022 eBook

The Search For Competitive Marketing Strategies

by Albert N. Greco
language: english
Publisher: Springer Nature Switzerland, May of 2023 ‧
46,36€
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This book explores the college textbook publishing industry, from its inception in medieval universities, through the late 20th century, to the present day which has led to an existential crisis for some publishers.

College Textbook Publishing Industry In The U.S. 2000-2022

The Search For Competitive Marketing Strategies

by Albert N. Greco

Property Description
ISBN: 9783031304156
Publisher: Springer Nature Switzerland
Release Date: May of 2023
Language: English
Format: eBook
File Format and Compatibility:
Collection: Marketing And Communication In Higher Education
Categories: eBooks in English > Tourist Guides and Maps > North America
EAN: 9783031304156
Acessibilidade: Ver características de acessibilidade indicadas pelo editor

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