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The Brand Benefits Playbook
Why Customers Aren'T Buying What You'Re Selling - And What To Do About It
language: english
Publisher:
BenBella Books, March of 2024 ‧
see product details
SYNOPSIS
Today’s customers want brands, not products. In The Brand Benefits Playbook, two of the world’s leading experts on branding provide a strategic perspective on brand benefit positioning and execution - and explain how focusing on brand benefits can transform organizations and help them win in the marketplace.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9781637745038 |
| Publisher: | BenBella Books |
| Release Date: | March of 2024 |
| Language: | English |
| Dimensions: | 152 x 229 x 20 mm |
| Cover: | Hardcover |
| Pages: | 256 |
| Format: | Book |
| Categories: |
Books in English
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History
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General History
Books in English > Management > Management and Organization Books in English > Others |
| EAN: | 9781637745038 |
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