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Handbook Of Brand Relationships

by C. Whan Park, Joseph W. Priester e Deborah J. Macinnis
language: english
Publisher: TAYLOR & FRANCIS LTD, October of 2009 ‧
270,38€
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Brand relationships are critical because they can enhance company profitability by lowering customer acquisition and retention costs. This book discusses the meaning, significance, and measurement of brand relationships; and, the critical connections between consumers and the brand.

Handbook Of Brand Relationships

by C. Whan Park, Joseph W. Priester e Deborah J. Macinnis

Property Description
ISBN: 9780765623577
Publisher: TAYLOR & FRANCIS LTD
Release Date: October of 2009
Language: English
Dimensions: 180 x 254 x 28 mm
Cover: Hardcover
Pages: 446
Format: Book
Categories: Books in English > Management > Marketing
EAN: 9780765623577