Capa do artigo Strategic Marketing Planning

Strategic Marketing Planning

A Step-By-Step Approach

by Karel Jan (Hanze University Of Applied Sciences, Netherlands) Alsem
language: english
Publisher: TAYLOR & FRANCIS LTD, November of 2023 ‧
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This book provides a uniquely practical approach to strategic marketing planning. Combining a comprehensive overview of theory with practice, each chapter takes the reader step by step through the strategic marketing process.

Strategic Marketing Planning

A Step-By-Step Approach

by Karel Jan (Hanze University Of Applied Sciences, Netherlands) Alsem

Property Description
ISBN: 9781032463834
Publisher: TAYLOR & FRANCIS LTD
Release Date: November of 2023
Language: English
Dimensions: 174 x 246 x 20 mm
Cover: Softcover
Pages: 458
Format: Book
Categories: Books in English > Economics, Finance and Accounting > Economy
Books in English > Management > Management and Organization
Books in English > Others
EAN: 9781032463834

KAREL JAN (HANZE UNIVERSITY OF APPLIED SCIENCES, NETHERLANDS) ALSEM

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