10% OFF
language: english
Publisher: TAYLOR & FRANCIS LTD, February of 2020 ‧
56,77€
10% OFF CARD
free shipping
Sell ​​your book
Brand Positioning is an English translation of an exceptionally well-renowned Dutch textbook, which provides a practical approach to analysing, defining and developing a brand’s positioning and strategy. The book works step-by-step through the creation of an effective marketing strategy.

Brand Positioning

Connecting Marketing Strategy And Communications

by Karel Jan (Hanze University Of Applied Sciences, Netherlands) Alsem e Erik (Amsterdam University Of Applied Sciences, Netherlands) Kostelijk

Property Description
ISBN: 9780367250195
Publisher: TAYLOR & FRANCIS LTD
Release Date: February of 2020
Language: English
Dimensions: 246 x 179 x 13 mm
Cover: Softcover
Pages: 254
Format: Book
Categories: Books in English > Management > Advertising
EAN: 9780367250195