Applied Strategic Marketing

A Step By Step Approach

by Karel Jan (Hanze University Of Applied Sciences, Netherlands) Alsem
language: english
Publisher: TAYLOR & FRANCIS LTD, March of 2019 ‧
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This book, originally published in Dutch, provides a uniquely practical approach to strategic marketing planning. It is vital reading for undergraduate and postgraduate students, as well as marketing practitioners who want a clear overview to aid them in the planning process.

Applied Strategic Marketing

A Step By Step Approach

by Karel Jan (Hanze University Of Applied Sciences, Netherlands) Alsem

Property Description
ISBN: 9781138332089
Publisher: TAYLOR & FRANCIS LTD
Release Date: March of 2019
Language: English
Dimensions: 245 x 205 x 22 mm
Cover: Softcover
Pages: 424
Format: Book
Collection: Routledge Revivals
Categories: Books in English > Management > Marketing
EAN: 9781138332089