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language: english
Publisher: TAYLOR & FRANCIS LTD, February of 2020 ‧
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Brand Positioning is an English translation of an exceptionally well-renowned Dutch textbook, which provides a practical approach to analysing, defining and developing a brand’s positioning and strategy. The book works step-by-step through the creation of an effective marketing strategy.

Brand Positioning

Connecting Marketing Strategy And Communications

by Karel Jan (Hanze University Of Applied Sciences, Netherlands) Alsem e Erik (Amsterdam University Of Applied Sciences, Netherlands) Kostelijk

Property Description
ISBN: 9780367250119
Publisher: TAYLOR & FRANCIS LTD
Release Date: February of 2020
Language: English
Dimensions: 171 x 248 x 20 mm
Cover: Hardcover
Pages: 254
Format: Book
Categories: Books in English > Management > Advertising
EAN: 9780367250119