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Strategic Management In The Media

Theory To Practice

by Lucy Kung
Book eBook
language: english
Publisher: SAGE PUBLICATIONS LTD, December of 2023 ‧
190,61€
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Drawing from a wider range of disciplines than is often the case in media management research, this fully revised third edition of the classic textbook on strategy in the media offers a compelling introduction to theories of strategy and management.

Strategic Management In The Media

Theory To Practice

by Lucy Kung

Property Description
ISBN: 9781529773705
Publisher: SAGE PUBLICATIONS LTD
Release Date: December of 2023
Language: English
Cover: Hardcover
Pages: 280
Format: Book
Categories: Books in English > Social Sciences and Humanities > Communication and Journalism
Books in English > Others
EAN: 9781529773705