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Strategic Management In The Media eBook

Theory To Practice

by Lucy Kung
Book eBook
language: english
Publisher: SAGE PUBLICATIONS, December of 2023 ‧
46,36€
37,09€
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Ebook for ADE
Drawing from a wider range of disciplines than is often the case in media management research, this fully revised third edition of the classic textbook on strategy in the media offers a compelling introduction to theories of strategy and management.

Strategic Management In The Media

Theory To Practice

by Lucy Kung

Property Description
ISBN: 9781529783810
Publisher: SAGE PUBLICATIONS
Release Date: December of 2023
Language: English
Pages: 280
Format: eBook
File Format and Compatibility: PDF para ADE
Categories: eBooks in English > Social Sciences and Humanities > Sociology
EAN: 9781529783810