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Strategic Communication

An Introduction To Theory And Global Practice

by Jesper (Lund University, Sweden) Falkheimer e Mats (Lund University, Sweden) Heide
Book eBook
language: english
Publisher: TAYLOR & FRANCIS LTD, April of 2026 ‧
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188,59€
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This newly updated third edition provides a comprehensive foundation in strategic communication, exploring core concepts, theories, and methods through research examples and practical experiences across leadership, reputation, crisis management, and organizational change.

Strategic Communication

An Introduction To Theory And Global Practice

by Jesper (Lund University, Sweden) Falkheimer e Mats (Lund University, Sweden) Heide

Property Description
ISBN: 9781041002062
Publisher: TAYLOR & FRANCIS LTD
Release Date: April of 2026
Language: English
Dimensions: 174 x 246 x 20 mm
Cover: Hardcover
Pages: 258
Format: Book
Categories: Books in English > Social Sciences and Humanities > Communication and Journalism
EAN: 9781041002062