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Storytelling In Marketing And Brand Communications

by S M A Moin
Book eBook
language: english
Publisher: TAYLOR & FRANCIS LTD, July of 2024 ‧
197,36€
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Drawing on interdisciplinary narrative literature and the perspectives of legendary practitioners, this book reveals the art of storified brand communications and how storytelling affects our brains using consumer psychology and neuroscience insights.

Storytelling In Marketing And Brand Communications

by S M A Moin

Property Description
ISBN: 9781032689425
Publisher: TAYLOR & FRANCIS LTD
Release Date: July of 2024
Language: English
Dimensions: 156 x 234 x 20 mm
Cover: Hardcover
Pages: 184
Format: Book
Collection: Routledge Studies In Marketing
Categories: Books in English > Economics, Finance and Accounting > Economy
Books in English > Management > Marketing
Books in English > Others
EAN: 9781032689425

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