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Storytelling In Marketing And Brand Communications eBook
Book
eBook
language: english
Publisher:
TAYLOR & FRANCIS, July of 2024 ‧
see product details
54,85€
10% OFF
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IMMEDIATE AVAILABILITY
Ebook for ADE
SYNOPSIS
Drawing on interdisciplinary narrative literature and the perspectives of legendary practitioners, this book reveals the art of storified brand communications and how storytelling affects our brains using consumer psychology and neuroscience insights.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9781040094594 |
| Publisher: | TAYLOR & FRANCIS |
| Release Date: | July of 2024 |
| Language: | English |
| Format: | eBook |
| File Format and Compatibility: | |
| Collection: | Routledge Studies In Marketing |
| Categories: |
eBooks in English
>
Economics, Finance and Accounting
>
Economy
eBooks in English > Management > Marketing |
| EAN: | 9781040094594 |
| Acessibilidade: | Ver características de acessibilidade indicadas pelo editor |
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