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The Media Handbook

A Complete Guide To Advertising Media Selection, Planning, Research, And Buying

by Helen (Publicis Media) Katz
Book eBook
language: english
Publisher: TAYLOR & FRANCIS LTD, April of 2025 ‧
209,54€
188,59€
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Now in its 9th edition, The Media Handbook introduces students to the media planning and buying process with a concise and industry-informed approach. This text remains ideal for courses in media planning and buying in advertising and mass communication departments.

The Media Handbook

A Complete Guide To Advertising Media Selection, Planning, Research, And Buying

by Helen (Publicis Media) Katz

Property Description
ISBN: 9781032698328
Publisher: TAYLOR & FRANCIS LTD
Release Date: April of 2025
Language: English
Dimensions: 152 x 229 x 20 mm
Cover: Hardcover
Pages: 220
Format: Book
Collection: Routledge Communication Series
Categories: Books in English > History > General History
Books in English > Social Sciences and Humanities > Communication and Journalism
EAN: 9781032698328