The Media Handbook
A Complete Guide To Advertising Media Selection, Planning, Research, And Buying
Book
eBook
language: english
Publisher:
TAYLOR & FRANCIS LTD, April of 2025 ‧
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188,59€
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SYNOPSIS
Now in its 9th edition, The Media Handbook introduces students to the media planning and buying process with a concise and industry-informed approach. This text remains ideal for courses in media planning and buying in advertising and mass communication departments.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9781032698328 |
| Publisher: | TAYLOR & FRANCIS LTD |
| Release Date: | April of 2025 |
| Language: | English |
| Dimensions: | 152 x 229 x 20 mm |
| Cover: | Hardcover |
| Pages: | 220 |
| Format: | Book |
| Collection: | Routledge Communication Series |
| Categories: |
Books in English
>
History
>
General History
Books in English > Social Sciences and Humanities > Communication and Journalism |
| EAN: | 9781032698328 |
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