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Media Handbook eBook
A Complete Guide To Advertising Media Selection, Planning, Research, And Buying
Book
eBook
language: english
Publisher:
TAYLOR & FRANCIS, April of 2025 ‧
see product details
73,13€
20% OFF
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IMMEDIATE AVAILABILITY
Ebook for ADE
SYNOPSIS
Now in its 9th edition, The Media Handbook introduces students to the media planning and buying process with a concise and industry-informed approach. This text remains ideal for courses in media planning and buying in advertising and mass communication departments.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9781040329870 |
| Publisher: | TAYLOR & FRANCIS |
| Release Date: | April of 2025 |
| Language: | English |
| Format: | eBook |
| File Format and Compatibility: | |
| Collection: | Routledge Communication Series |
| Categories: |
eBooks in English
>
Social Sciences and Humanities
>
Communication and Journalism
|
| EAN: | 9781040329870 |
| Acessibilidade: | Ver características de acessibilidade indicadas pelo editor |
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