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Media Handbook eBook

A Complete Guide To Advertising Media Selection, Planning, Research, And Buying

by Helen Katz
Book eBook
language: english
Publisher: TAYLOR & FRANCIS, April of 2025 ‧
91,41€
73,13€
20% OFF
IMMEDIATE AVAILABILITY
Ebook for ADE
Now in its 9th edition, The Media Handbook introduces students to the media planning and buying process with a concise and industry-informed approach. This text remains ideal for courses in media planning and buying in advertising and mass communication departments.

Media Handbook

A Complete Guide To Advertising Media Selection, Planning, Research, And Buying

by Helen Katz

Property Description
ISBN: 9781040329870
Publisher: TAYLOR & FRANCIS
Release Date: April of 2025
Language: English
Format: eBook
File Format and Compatibility:
Collection: Routledge Communication Series
Categories: eBooks in English > Social Sciences and Humanities > Communication and Journalism
EAN: 9781040329870
Acessibilidade: Ver características de acessibilidade indicadas pelo editor

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