The Media Handbook

A Complete Guide To Advertising Media Selection, Planning, Research, And Buying

by Helen (Publicis Media) Katz
language: english
Publisher: TAYLOR & FRANCIS LTD, July of 2022 ‧
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The eighth edition of The Media Handbook continues to provide a practical introduction to the media planning and buying processes.

The Media Handbook

A Complete Guide To Advertising Media Selection, Planning, Research, And Buying

by Helen (Publicis Media) Katz

Property Description
ISBN: 9781032007878
Publisher: TAYLOR & FRANCIS LTD
Release Date: July of 2022
Language: English
Dimensions: 152 x 229 x 20 mm
Cover: Hardcover
Pages: 228
Format: Book
Collection: Routledge Communication Series
Categories: Books in English > History > General History
Books in English > Management > Advertising
Books in English > Others
EAN: 9781032007878