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Market-Oriented Disinformation Research

Digital Advertising, Disinformation And Fake News On Social Media

by Carlos Diaz Ruiz
language: english
Publisher: TAYLOR & FRANCIS LTD, March of 2025 ‧
209,54€
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This volume explores the spread of false or misleading information online through the lens of marketing theory and consumer research. The book is a must-read for scholars in journalism, media studies, and political communication, as well as policymakers interested in the democratic governance of social media platforms.

Market-Oriented Disinformation Research

Digital Advertising, Disinformation And Fake News On Social Media

by Carlos Diaz Ruiz

Property Description
ISBN: 9781032828541
Publisher: TAYLOR & FRANCIS LTD
Release Date: March of 2025
Language: English
Dimensions: 156 x 234 x 20 mm
Cover: Hardcover
Pages: 222
Format: Book
Collection: Routledge Studies In Marketing
Categories: Books in English > Social Sciences and Humanities > Communication and Journalism
EAN: 9781032828541

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