10% OFF

The Luxury Strategy

Break The Rules Of Marketing To Build Luxury Brands

by Vincent Bastien e Jean-Noel Kapferer
Book eBook
language: english
Publisher: KOGAN PAGE LTD, June of 2025 ‧
50,01€
45,01€
10% OFF
free shipping
Sell ​​your book
Deconstruct the marketing of the most successful luxury goods, brands and companies to reveal the unique and often paradoxical 'anti-laws' of successful luxury brand management, with this ground-breaking book.

The Luxury Strategy

Break The Rules Of Marketing To Build Luxury Brands

by Vincent Bastien e Jean-Noel Kapferer

Property Description
ISBN: 9781398624269
Publisher: KOGAN PAGE LTD
Release Date: June of 2025
Language: English
Dimensions: 160 x 240 x 30 mm
Cover: Hardcover
Pages: 472
Format: Book
Categories: Books in English > Management > Management and Organization
EAN: 9781398624269

PEOPLE WHO BOUGHT ALSO BOUGHT