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The Luxury Strategy
Break The Rules Of Marketing To Build Luxury Brands
language: english
Publisher:
KOGAN PAGE LTD, September of 2012 ‧
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SYNOPSIS
Deconstruct the marketing of the most successful luxury goods brands and companies to reveal the unique and often paradoxical 'anti-laws' of successful luxury brand management, with this ground-breaking book.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9780749464912 |
| Publisher: | KOGAN PAGE LTD |
| Release Date: | September of 2012 |
| Language: | English |
| Dimensions: | 163 x 241 x 26 mm |
| Cover: | Hardcover |
| Pages: | 408 |
| Format: | Book |
| Collection: | Edinburgh Critical Guides To Literature |
| Categories: |
Books in English
>
Management
>
Marketing
Books in English > Others |
| EAN: | 9780749464912 |
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