Capa do artigo The Luxury Strategy

The Luxury Strategy

Break The Rules Of Marketing To Build Luxury Brands

by Vincent Bastien e Jean-Noel Kapferer
language: english
Publisher: KOGAN PAGE LTD, September of 2012 ‧
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Deconstruct the marketing of the most successful luxury goods brands and companies to reveal the unique and often paradoxical 'anti-laws' of successful luxury brand management, with this ground-breaking book.

The Luxury Strategy

Break The Rules Of Marketing To Build Luxury Brands

by Vincent Bastien e Jean-Noel Kapferer

Property Description
ISBN: 9780749464912
Publisher: KOGAN PAGE LTD
Release Date: September of 2012
Language: English
Dimensions: 163 x 241 x 26 mm
Cover: Hardcover
Pages: 408
Format: Book
Collection: Edinburgh Critical Guides To Literature
Categories: Books in English > Management > Marketing
Books in English > Others
EAN: 9780749464912

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