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International Competitiveness And Global Markets

Marketing Capabilities Of Exporting Smes

by Mateja Bodlaj e Gregor Pfajfar
language: english
Publisher: TAYLOR & FRANCIS LTD, July of 2026 ‧
209,54€
146,68€
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This book provides a systematic review on the marketing capabilities of exporting small and medium-sized enterprises. It will be an essential resource for researchers and advanced students in international marketing, international business and management, entrepreneurship, and family business studies.

International Competitiveness And Global Markets

Marketing Capabilities Of Exporting Smes

by Mateja Bodlaj e Gregor Pfajfar

Property Description
ISBN: 9781041088806
Publisher: TAYLOR & FRANCIS LTD
Release Date: July of 2026
Language: English
Dimensions: 156 x 234 x 20 mm
Cover: Hardcover
Pages: 192
Format: Book
Collection: Routledge Studies In Marketing
Categories: Books in English > Management > Management and Organization
EAN: 9781041088806

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