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Integrated Marketing Communications eBook

A Global Brand-Driven Approach

by Marwa E. Tourky e Philip J. Kitchen
Book eBook
language: english
Publisher: Springer International Publishing, January of 2022 ‧
72,86€
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Ebook for ADE
Integrated Marketing Communications: A Global Brand-Driven Approach, 2nd edition presents an integrated and global framework to marketing communications, delivered in a highly readable, cohesive and succinct manner.

Integrated Marketing Communications

A Global Brand-Driven Approach

by Marwa E. Tourky e Philip J. Kitchen

Property Description
ISBN: 9783030764166
Publisher: Springer International Publishing
Release Date: January of 2022
Language: English
Format: eBook
File Format and Compatibility:
Collection: Business And Management
Categories: eBooks in English > Management > Marketing
EAN: 9783030764166
Acessibilidade: Ver características de acessibilidade indicadas pelo editor