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Financial Dimensions Of Marketing Decisions

by David W. Stewart
language: english
Publisher: Springer Nature Switzerland AG, June of 2019 ‧
202,77€
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This book is about linking marketing activities and outcomes to the financial performance of the organization. More specifically, the book focuses on how marketing activities generate cash flow, growth, and other financial benefits for the organization.

Financial Dimensions Of Marketing Decisions

by David W. Stewart

Property Description
ISBN: 9783030155643
Publisher: Springer Nature Switzerland AG
Release Date: June of 2019
Language: English
Dimensions: 148 x 210 x 20 mm
Cover: Hardcover
Pages: 247
Format: Book
Collection: Palgrave Studies In Marketing, Organizations And Society
Categories: Books in English > Economics, Finance and Accounting > Finances
EAN: 9783030155643

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