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Ethnic Marketing

Theory, Practice And Entrepreneurship

by Guilherme Pires e John Stanton
language: english
Publisher: TAYLOR & FRANCIS LTD, December of 2020 ‧
60,82€
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Keeping a focus on the ethnic group as the unit of analysis, combining ethnic marketing and ethnic entrepreneurship theories provides intelligence about contemporary ethnic marketing and practice perspectives.

Ethnic Marketing

Theory, Practice And Entrepreneurship

by Guilherme Pires e John Stanton

Property Description
ISBN: 9780367732172
Publisher: TAYLOR & FRANCIS LTD
Release Date: December of 2020
Language: English
Dimensions: 228 x 153 x 32 mm
Cover: Softcover
Pages: 374
Format: Book
Collection: Routledge Studies In Marketing
Categories: Books in English > Management > Management and Organization
Books in English > Others
EAN: 9780367732172

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