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Ethnic Marketing

Culturally Sensitive Theory And Practice

by Guilherme (University Of Newcastle, Australia) Pires e John Stanton
language: english
Publisher: TAYLOR & FRANCIS LTD, December of 2016 ‧
81,10€
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Ethnic Marketing shows the rich opportunities that ethnic minority communities have to offer, as well as offering instruction on the design and implementation of effective social and business marketing strategies. The text offers practical guidance on assessing the needs of individual ethnic communities and a guide to marketing to these communities within various countries.

Ethnic Marketing

Culturally Sensitive Theory And Practice

by Guilherme (University Of Newcastle, Australia) Pires e John Stanton

Property Description
ISBN: 9781138832206
Publisher: TAYLOR & FRANCIS LTD
Release Date: December of 2016
Language: English
Cover: Softcover
Pages: 382
Format: Book
Categories: Books in English > Management > Management and Organization
EAN: 9781138832206