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Customer Relationship Management

Concepts, Applications And Technologies

by Francis (Francis Buttle Associates, Australia) Buttle, Daniel D. Prior e Stan (Cranfield University, Uk) Maklan
Book eBook
language: english
Publisher: TAYLOR & FRANCIS LTD, January of 2024 ‧
344,73€
310,26€
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This highly regarded textbook provides the definitive account of Customer Relationship Management (CRM) concepts, applications and technologies, focusing on how companies can create and maintain mutually beneficial relationships with customers.

Customer Relationship Management

Concepts, Applications And Technologies

by Francis (Francis Buttle Associates, Australia) Buttle, Daniel D. Prior e Stan (Cranfield University, Uk) Maklan

Property Description
ISBN: 9781032280608
Publisher: TAYLOR & FRANCIS LTD
Release Date: January of 2024
Language: English
Dimensions: 189 x 246 x 20 mm
Cover: Hardcover
Pages: 346
Format: Book
Categories: Books in English > Economics, Finance and Accounting > Economy
EAN: 9781032280608