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B2b Customer Engagement Strategy

An Introduction To Managing Customer Experience

by Daniel D. Prior
Book eBook
language: english
Publisher: Springer International Publishing AG, April of 2023 ‧
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This textbook introduces students to customer engagement strategy in B2B markets, the foundation of which is customer engagement capability. Companies must develop and implement four sub-capabilities â€" customer journey management, customer relationship management, customer communications and data analytics and insight to succeed.

B2b Customer Engagement Strategy

An Introduction To Managing Customer Experience

by Daniel D. Prior

Property Description
ISBN: 9783031234088
Publisher: Springer International Publishing AG
Release Date: April of 2023
Language: English
Dimensions: 155 x 235 x 20 mm
Cover: Softcover
Pages: 226
Format: Book
Categories: Books in English > Management > Marketing
Books in English > Others
EAN: 9783031234088