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B2b Customer Engagement Strategy
An Introduction To Managing Customer Experience
Book
eBook
language: english
Publisher:
Springer International Publishing AG, April of 2023 ‧
see product details
SYNOPSIS
This textbook introduces students to customer engagement strategy in B2B markets, the foundation of which is customer engagement capability. Companies must develop and implement four sub-capabilities â€" customer journey management, customer relationship management, customer communications and data analytics and insight to succeed.
DETeBook com proteção para wookreaderILS
| Property | Description |
|---|---|
| ISBN: | 9783031234088 |
| Publisher: | Springer International Publishing AG |
| Release Date: | April of 2023 |
| Language: | English |
| Dimensions: | 155 x 235 x 20 mm |
| Cover: | Softcover |
| Pages: | 226 |
| Format: | Book |
| Categories: |
Books in English
>
Management
>
Marketing
Books in English > Others |
| EAN: | 9783031234088 |
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