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Customer Relationship Management

Concepts, Applications And Technologies

by Francis (Francis Buttle Associates, Australia) Buttle, Daniel D. Prior e Stan (Cranfield University, Uk) Maklan
language: english
Publisher: TAYLOR & FRANCIS LTD, January of 2024 ‧
95,97€
86,37€
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This highly regarded textbook provides the definitive account of Customer Relationship Management (CRM) concepts, applications and technologies, focusing on how companies can create and maintain mutually beneficial relationships with customers.

Customer Relationship Management

Concepts, Applications And Technologies

by Francis (Francis Buttle Associates, Australia) Buttle, Daniel D. Prior e Stan (Cranfield University, Uk) Maklan

Property Description
ISBN: 9781032247441
Publisher: TAYLOR & FRANCIS LTD
Release Date: January of 2024
Language: English
Dimensions: 187 x 244 x 19 mm
Cover: Softcover
Pages: 346
Format: Book
Categories: Books in English > Economics, Finance and Accounting > Economy
Books in English > Others
EAN: 9781032247441

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