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Customer Relationship Management In The Digital Age

by Jagdish N. Sheth, Varsha Jain e G. Shainesh
language: english
Publisher: TAYLOR & FRANCIS LTD, June of 2025 ‧
82,45€
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Customer Relationship Management in the Digital Age charts the concepts, strategies, benefits, and technologies of CRM in an evolving and increasingly digital business landscape. It empowers readers to use CRM to forge enduring customer connections, optimize experiences, and drive loyalty across diverse industries and markets.

Customer Relationship Management In The Digital Age

by Jagdish N. Sheth, Varsha Jain e G. Shainesh

Property Description
ISBN: 9781032844565
Publisher: TAYLOR & FRANCIS LTD
Release Date: June of 2025
Language: English
Dimensions: 174 x 246 x 20 mm
Cover: Softcover
Pages: 238
Format: Book
Categories: Books in English > Management > Management and Organization
Books in English > Management > Marketing
EAN: 9781032844565