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Digital Consumer Behavior

by Varsha Jain e Jagdish N. Sheth
language: english
Publisher: TAYLOR & FRANCIS LTD, February of 2026 ‧
70,29€
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This textbook explores the core concepts and contemporary themes of Consumer Behavior relating to the digital environment. Offering an in-depth understanding of the dynamic changes in consumer behavior, this text is ideal core reading for advanced undergraduate and postgraduate students studying consumer behavior.

Digital Consumer Behavior

by Varsha Jain e Jagdish N. Sheth

Property Description
ISBN: 9781032573687
Publisher: TAYLOR & FRANCIS LTD
Release Date: February of 2026
Language: English
Dimensions: 174 x 246 x 20 mm
Cover: Softcover
Pages: 246
Format: Book
Categories: Books in English > Management > Advertising
Books in English > Social Sciences and Humanities > Sociology
EAN: 9781032573687