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Purpose-Driven Pricing

Leveraging The Power Of Pricing For Profit And Societal Good

by Saloni Firasta-Vastani e Jagdish N. Sheth
language: english
Publisher: TAYLOR & FRANCIS LTD, June of 2026 ‧
51,36€
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This book introduces the concept of leveraging the power of pricing for both profit and societal good, and clearly explains how it can be done. It shows how effective use of price can have prosocial impacts, such as helping to reduce carbon emissions, accelerating the adoption of eco-friendly products, and improving people's health outcomes.

Purpose-Driven Pricing

Leveraging The Power Of Pricing For Profit And Societal Good

by Saloni Firasta-Vastani e Jagdish N. Sheth

Property Description
ISBN: 9781032634814
Publisher: TAYLOR & FRANCIS LTD
Release Date: June of 2026
Language: English
Dimensions: 156 x 234 x 20 mm
Cover: Softcover
Pages: 160
Format: Book
Categories: Books in English > Management > Management and Organization
EAN: 9781032634814