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language: english
Publisher: TAYLOR & FRANCIS LTD, November of 2017 ‧
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Marketing is still widely perceived as simply the creator of wants and needs through selling and advertising and marketing theory has been criticized for not taking a more critical approach to the subject. This text is designed to raise awareness of the critical, ethical, social and methodological issues facing contemporary marketing.

Critical Marketing

by Christina Goulding, Richard Elliott, Miriam Caterall, Pauline Maclaran e Michael Saren

Property Description
ISBN: 9781138441194
Publisher: TAYLOR & FRANCIS LTD
Release Date: November of 2017
Language: English
Dimensions: 156 x 234 x 20 mm
Cover: Hardcover
Pages: 280
Format: Book
Categories: Books in English > Economics, Finance and Accounting > Economy
Books in English > Management > Marketing
Books in English > Others
EAN: 9781138441194