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Grounded Theory

A Practical Guide For Management, Business And Market Researchers

by Christina Goulding
language: english
Publisher: SAGE PUBLICATIONS INC, May of 2002 ‧
224,41€
157,09€
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Represents a primer for organizational, business and marketing students studying for research degrees who would like to adopt the grounded theory methodology approach for their dissertation or thesis. This title offers an overview of qualitative methods in general and locates grounded theory in this context.

Grounded Theory

A Practical Guide For Management, Business And Market Researchers

by Christina Goulding

Property Description
ISBN: 9780761966821
Publisher: SAGE PUBLICATIONS INC
Release Date: May of 2002
Language: English
Cover: Hardcover
Pages: 186
Format: Book
Categories: Books in English > Management > Management and Organization
EAN: 9780761966821