Royal Fever

The British Monarchy In Consumer Culture

by Cele C. Otnes e Pauline Maclaran
language: english
Publisher: University of California Press, October of 2015 ‧
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Explores how and why consumers around the world leverage a wide range of products, services, and experiences to satisfy their fascination with the British Royal Family brand. This book focuses on the important role the Royal Family continues to play in many people's lives and its ongoing contribution as a pillar of iconic British culture.

Royal Fever

The British Monarchy In Consumer Culture

by Cele C. Otnes e Pauline Maclaran

Property Description
ISBN: 9780520273665
Publisher: University of California Press
Release Date: October of 2015
Language: English
Dimensions: 152 x 229 x 20 mm
Cover: Softcover
Pages: 384
Format: Book
Categories: Books in English > Social Sciences and Humanities > Anthropology
Books in English > Others
EAN: 9780520273665