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language: english
Publisher: TAYLOR & FRANCIS LTD, May of 2007 ‧
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Marketing is still widely perceived as simply the creator of wants and needs through selling and advertising and marketing theory has been criticized for not taking a more critical approach to the subject. This text is designed to raise awareness of the critical, ethical, social and methodological issues facing contemporary marketing.

Critical Marketing

by Christina Goulding, Richard Elliott, Miriam Caterall, Pauline Maclaran e Michael Saren

Property Description
ISBN: 9780750680660
Publisher: TAYLOR & FRANCIS LTD
Release Date: May of 2007
Language: English
Cover: Softcover
Pages: 256
Format: Book
Categories: Books in English > Management > Marketing
Books in English > Others
EAN: 9780750680660