Consumer Packaging Strategy
Localisation In Asian Markets
language: english
Publisher:
TAYLOR & FRANCIS LTD, October of 2024 ‧
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SYNOPSIS
This book explores how packaging is more than simply changing the label or translating the brand into vernacular language. With in-depth interviews with brand managers of several major Western CPG brands and retailers, and analysis of emerging trends in Asia, this book will interest academics in market research and product design.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9781032324036 |
| Publisher: | TAYLOR & FRANCIS LTD |
| Release Date: | October of 2024 |
| Language: | English |
| Dimensions: | 156 x 234 x 20 mm |
| Cover: | Softcover |
| Pages: | 150 |
| Format: | Book |
| Collection: | Routledge Advances In Management And Business Studies |
| Categories: |
Books in English
>
Art
>
Other Arts
Books in English > Others |
| EAN: | 9781032324036 |
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