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language: english
Publisher: TAYLOR & FRANCIS LTD, October of 2024 ‧
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This book explores how packaging is more than simply changing the label or translating the brand into vernacular language. With in-depth interviews with brand managers of several major Western CPG brands and retailers, and analysis of emerging trends in Asia, this book will interest academics in market research and product design.

Consumer Packaging Strategy

Localisation In Asian Markets

by Richard (University Of South Australia, Australia) Lee, Polymeros (Aarhus University, Denmark) Chrysochou e Huda (University Of Aberdeen, Uk) Khan

Property Description
ISBN: 9781032324036
Publisher: TAYLOR & FRANCIS LTD
Release Date: October of 2024
Language: English
Dimensions: 156 x 234 x 20 mm
Cover: Softcover
Pages: 150
Format: Book
Collection: Routledge Advances In Management And Business Studies
Categories: Books in English > Art > Other Arts
Books in English > Others
EAN: 9781032324036

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