Consumer Packaging Strategy
Localisation In Asian Markets
language: english
Publisher:
TAYLOR & FRANCIS LTD, August of 2022 ‧
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SYNOPSIS
This book explores how packaging is more than simply changing the label or translating the brand into vernacular language. With in-depth interviews with brand managers of several major Western CPG brands and retailers, and analysis of emerging trends in Asia, this book will interest academics in market research and product design.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9780367430368 |
| Publisher: | TAYLOR & FRANCIS LTD |
| Release Date: | August of 2022 |
| Language: | English |
| Dimensions: | 156 x 234 x 20 mm |
| Cover: | Hardcover |
| Pages: | 150 |
| Format: | Book |
| Categories: |
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Books in English > Others |
| EAN: | 9780367430368 |