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Cases In Advertising Management

by Donald W Jugenheimer e Larry D Kelley
language: english
Publisher: TAYLOR & FRANCIS LTD, April of 2009 ‧
89,21€
71,37€
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Features actual real-life cases that reflect various trends in the advertising and promotion industry, with a strong emphasis on digital media and integrated marketing communications. This book covers such topics as financial management, business planning, strategic planning, budgeting, human resource management, and managing change.

Cases In Advertising Management

by Donald W Jugenheimer e Larry D Kelley

Property Description
ISBN: 9780765622617
Publisher: TAYLOR & FRANCIS LTD
Release Date: April of 2009
Language: English
Cover: Softcover
Pages: 144
Format: Book
Categories: Books in English > Management > Advertising
EAN: 9780765622617