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Publisher: TAYLOR & FRANCIS LTD, April of 2009 ‧
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Suitable for the Advertising Management course, this book follows the more general Principles of Advertising course. It covers a range of topics for a semester-long course, including financial management, business planning, strategic planning, budgeting, human resource management, ethics, and managing change.

Advertising Management

by Fogarty Klein Monroe, Donald W Jugenheimer e Larry D Kelley

Property Description
ISBN: 9780765622600
Publisher: TAYLOR & FRANCIS LTD
Release Date: April of 2009
Dimensions: 190 x 231 x 8 mm
Cover: Softcover
Pages: 232
Format: Book
Categories: Books in English > Management > Management and Organization
EAN: 9780765622600