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language: english
Publisher: TAYLOR & FRANCIS LTD, September of 2016 ‧
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Suitable for the Advertising Management course, this book follows the more general Principles of Advertising course. It covers a range of topics for a semester-long course, including financial management, business planning, strategic planning, budgeting, human resource management, ethics, and managing change.

Advertising Management

by Fogarty Klein Monroe, Donald W Jugenheimer e Larry D Kelley

Property Description
ISBN: 9781138178199
Publisher: TAYLOR & FRANCIS LTD
Release Date: September of 2016
Language: English
Cover: Hardcover
Pages: 232
Format: Book
Categories: Books in English > Economics, Finance and Accounting > Economy
Books in English > Others
EAN: 9781138178199