Branding Japanese Food

From Meibutsu To Washoku

by Yasuhara Miho e Katarzyna J. Cwiertka
language: english
Publisher: UNIVERSITY OF HAWAI'I PRESS, February of 2020 ‧
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Explores the use of food for the purpose of place branding in Japan. At the centre of the narrative is the 2013 inscription of "Washoku, traditional dietary cultures of the Japanese, notably for the celebration of New Year" on UNESCO's Representative List of the Intangible Cultural Heritage of Humanity.

Branding Japanese Food

From Meibutsu To Washoku

by Yasuhara Miho e Katarzyna J. Cwiertka

Property Description
ISBN: 9780824881221
Publisher: UNIVERSITY OF HAWAI'I PRESS
Release Date: February of 2020
Language: English
Dimensions: 152 x 229 x 20 mm
Cover: Hardcover
Pages: 194
Format: Book
Collection: Food In Asia And The Pacific
Categories: Books in English > History > History of Asia
Books in English > Others
EAN: 9780824881221

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