Capa do artigo Branding Japanese Food

Branding Japanese Food

From Meibutsu To Washoku

by Yasuhara Miho e Katarzyna J. Cwiertka
language: english
Publisher: UNIVERSITY OF HAWAI'I PRESS, January of 2021 ‧
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The first book in English on the use of food for the purpose of place branding in Japan. At the centre of the narrative is the 2013 inscription of “Washoku, traditional dietary cultures of the Japanese, notably for the celebration of New Year” on UNESCO's Representative List of the Intangible Cultural Heritage of Humanity.

Branding Japanese Food

From Meibutsu To Washoku

by Yasuhara Miho e Katarzyna J. Cwiertka

Property Description
ISBN: 9780824889722
Publisher: UNIVERSITY OF HAWAI'I PRESS
Release Date: January of 2021
Language: English
Dimensions: 200 x 228 x 20 mm
Cover: Softcover
Pages: 202
Format: Book
Collection: Food In Asia And The Pacific
Categories: Books in English > History > History of Asia
Books in English > Others
EAN: 9780824889722

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