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Brand Leadership

by Erich Joachimsthaler e David A. Aaker
language: english
Publisher: SIMON & SCHUSTER LTD, October of 2009 ‧
14,86€
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The leading consultant on branding returns with an instant classic: a top to bottom guide to winning the battle of the brands

Brand Leadership

by Erich Joachimsthaler e David A. Aaker

Property Description
ISBN: 9781847398352
Publisher: SIMON & SCHUSTER LTD
Release Date: October of 2009
Language: English
Dimensions: 130 x 201 x 22 mm
Cover: Softcover
Pages: 368
Format: Book
Categories: Books in English > Management > Marketing
Books in English > Others
EAN: 9781847398352

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