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Building Strong Brands

by David A. Aaker
language: english
Publisher: SIMON & SCHUSTER LTD, April of 2010 ‧
14,86€
10,40€
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Using real brand-building case studies, this groundbreaking book describes how companies can increase brand identity by thinking 'out-of-the-box'.

Building Strong Brands

by David A. Aaker

Property Description
ISBN: 9781849830409
Publisher: SIMON & SCHUSTER LTD
Release Date: April of 2010
Language: English
Dimensions: 131 x 199 x 23 mm
Cover: Softcover
Pages: 400
Format: Book
Categories: Books in English > Management > Marketing
Books in English > Others
EAN: 9781849830409

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