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The Origin Of Brands

How Product Evolution Creates Endless Possibilities For New Brands

by Laura Ries e Al Ries
language: english
Publisher: HARPERCOLLINS PUBLISHERS INC, September of 2005 ‧
14,86€
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Lay down the rules for brand creation in a series of chapters showing how new ideas are developed, the importance of being first, inventing a new category, positioning opposite existing brands, positioning against an enemy. This author discusses the importance of public relations, protecting the brand, and when to give up on an existing brand.

The Origin Of Brands

How Product Evolution Creates Endless Possibilities For New Brands

by Laura Ries e Al Ries

Property Description
ISBN: 9780060570156
Publisher: HARPERCOLLINS PUBLISHERS INC
Release Date: September of 2005
Language: English
Dimensions: 133 x 202 x 22 mm
Cover: Softcover
Pages: 320
Format: Book
Categories: Books in English > Management > Marketing
EAN: 9780060570156

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