The Origin Of Brands
How Product Evolution Creates Endless Possibilities For New Brands
language: english
Publisher:
HARPERCOLLINS PUBLISHERS INC, September of 2005 ‧
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SYNOPSIS
Lay down the rules for brand creation in a series of chapters showing how new ideas are developed, the importance of being first, inventing a new category, positioning opposite existing brands, positioning against an enemy. This author discusses the importance of public relations, protecting the brand, and when to give up on an existing brand.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9780060570156 |
| Publisher: | HARPERCOLLINS PUBLISHERS INC |
| Release Date: | September of 2005 |
| Language: | English |
| Dimensions: | 133 x 202 x 22 mm |
| Cover: | Softcover |
| Pages: | 320 |
| Format: | Book |
| Categories: |
Books in English
>
Management
>
Marketing
|
| EAN: | 9780060570156 |
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