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Brand Relevance

Making Competitors Irrelevant

by David A. (University Of California, Berkeley, Ca) Aaker
language: english
Publisher: JOHN WILEY & SONS INC, February of 2011 ‧
33,79€
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Shows how to eliminate the competition and become the lead brand in your market. This book defines the concept of brand relevance using dozens of case studies - Prius, Whole Foods, Westin, iPad and more - and explains how brand relevance drives market dynamics, which generates opportunities for your brand and threats for the competition.

Brand Relevance

Making Competitors Irrelevant

by David A. (University Of California, Berkeley, Ca) Aaker

Property Description
ISBN: 9780470613580
Publisher: JOHN WILEY & SONS INC
Release Date: February of 2011
Language: English
Dimensions: 158 x 238 x 24 mm
Cover: Hardcover
Pages: 400
Format: Book
Categories: Books in English > Management > Marketing
Books in English > Others
EAN: 9780470613580