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Brand Relevance
Making Competitors Irrelevant
language: english
Publisher:
JOHN WILEY & SONS INC, February of 2011 ‧
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33,79€
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SYNOPSIS
Shows how to eliminate the competition and become the lead brand in your market. This book defines the concept of brand relevance using dozens of case studies - Prius, Whole Foods, Westin, iPad and more - and explains how brand relevance drives market dynamics, which generates opportunities for your brand and threats for the competition.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9780470613580 |
| Publisher: | JOHN WILEY & SONS INC |
| Release Date: | February of 2011 |
| Language: | English |
| Dimensions: | 158 x 238 x 24 mm |
| Cover: | Hardcover |
| Pages: | 400 |
| Format: | Book |
| Categories: |
Books in English
>
Management
>
Marketing
Books in English > Others |
| EAN: | 9780470613580 |
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