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How Brands Become Icons

The Principles Of Cultural Branding

by D. B. Holt
language: english
Publisher: Harvard Business Review Press, November of 2004 ‧
37,85€
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Distills the strategies used to create the world's most enduring brands into a fresh approach called "cultural branding". This book offers marketers and managers an alternative to conventional branding strategies, which often backfire when companies attempt to create identity brands.

How Brands Become Icons

The Principles Of Cultural Branding

by D. B. Holt

Property Description
ISBN: 9781578517749
Publisher: Harvard Business Review Press
Release Date: November of 2004
Language: English
Dimensions: 164 x 243 x 25 mm
Cover: Hardcover
Pages: 288
Format: Book
Categories: Books in English > Management > Marketing
Books in English > Others
EAN: 9781578517749

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