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How Brands Become Icons
The Principles Of Cultural Branding
language: english
Publisher:
Harvard Business Review Press, November of 2004 ‧
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SYNOPSIS
Distills the strategies used to create the world's most enduring brands into a fresh approach called "cultural branding". This book offers marketers and managers an alternative to conventional branding strategies, which often backfire when companies attempt to create identity brands.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9781578517749 |
| Publisher: | Harvard Business Review Press |
| Release Date: | November of 2004 |
| Language: | English |
| Dimensions: | 164 x 243 x 25 mm |
| Cover: | Hardcover |
| Pages: | 288 |
| Format: | Book |
| Categories: |
Books in English
>
Management
>
Marketing
Books in English > Others |
| EAN: | 9781578517749 |
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